In our lives and careers, it is important to believe in yourself and have that inner confidence that fuels your choices, from the roles we pursue, relationships we form and our choices.
So many times in our professional life, we have a crisis of confidence, from thinking the we are overqualified for a position or do not possess the right blend of skills or experience. This causes us to be more risk averse and not take a chance on seeking out opportunities that will push us out of our comfort zone.
By taking time to step back and think about your #personalbrand you can consider the following:
> What is my Unique Selling Point?
> What are my areas of impact?
> What makes me different?
> What are my value add skills and experience?
> How can I position myself in a competitive market or sector to stand out?
> Are my skills still relevant or out of date?
> What is my elevator pitch?
> Am I authentic and trustworthy?
It is not about having a fancy CV, LinkedIn profile and Bio, as it is like having a well-dressed shop window that entices customers, but they do not buy anything as, on closer inspection, the goods are not of a high standard or genuine. The same can be said about your #personalbrand, it needs to be impressive but also have substance, with compelling branding artefacts that validate its authenticity and build trust.
So, today is the time to refine your brand and relaunch yourself.
