You cannot log onto LinkedIn, the news or any other platform without AI being mentioned. Over the past year, the question I hear most from mid-to-senior IT people isn’t about cloud, cyber, ERPs or architecture. It’s this: “How will AI affect my job… and what do I need to do to stay relevant?” Here’s the truth: AI won’t replace you. But IT professionals who use AI will absolutely replace those who don’t. So, what is happening in the real world? 1️⃣ AI is eliminating tasks, not

This is the question posed by many clients recently, who are concerned that the lack of traction in the job market is due to a broad remit rather than a specific focus area. I coach clients to overcome this barrier by: > Clarifying their value > Identifying 3-4 career themes > Create a clear brand positioning statement > Uncover value and differentiator, turning into a recognised authority > Validate branding > Build confidence and Refine Brand Messaging > Create an action

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