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Is there a danger of sounding like a 'Jack of all Trades' if you are a Generalist, not a Specialist, in the IT sector?
This is the question posed by many clients recently, who are concerned that the lack of traction in the job market is due to a broad remit rather than a specific focus area. I coach clients to overcome this barrier by: > Clarifying their value > Identifying 3-4 career themes > Create a clear brand positioning statement > Uncover value and differentiator, turning into a recognised authority > Validate branding > Build confidence and Refine Brand Messaging > Create an action
sharonmcareertrans
43 minutes ago1 min read


You’re Not Starting Over, just Starting Different: Rethinking Career Change at Any Age
“I’m too far along to start again.” “Won’t changing careers mean stepping down to a lower level?” “Is it too late to do something new?”...
sharonmcareertrans
Jun 252 min read


Are you letting an interviewer's energy define yours?
Despite the fact that you command board rooms and deliver keynote speeches and presentations to diverse audiences, it is surprising how...
sharonmcareertrans
May 191 min read


Are you looking to clarify your career purpose?
At some point in our working lives, most of us ask ourselves a deceptively simple question: “What am I here to do?” Not in a grandiose...
sharonmcareertrans
May 112 min read
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